Andi Zadeh
Co-Founder & Fractional CFO
Builds the financial engine — assessment, modelling, valuation and investor-grade reporting — and runs the raise from first contact through to close.
About — human-led
People make companies. The right people make successful companies.
Soar Capital is human-led by design. The team around a founder is the strongest single predictor of whether a company succeeds, so we give founders the senior financial, commercial and investment people they can't yet hire full time — installing the operating rhythm that makes a company investable, then raising on top of it.
The Soar team.
Financial
Miriam Fadda
Financial Director
Financial operations, reporting and control — keeping the numbers accurate, timely and investor-ready as the company scales.
Investment
James Cooper
Investor Relations Adviser
Builds trusted relationships with investors and advisers, matching the right capital to the right opportunity and keeping momentum through the round.
Commercial
Lee Simms
Co-Founder & Fractional CCO
Builds the commercial engine — positioning, pipeline, pricing and partnerships — turning early interest into evidenced, repeatable revenue.
Richard Hafez
Business Development Director
Commercial growth and partnerships — opening doors, developing channels and turning early traction into scalable revenue.
How we work.
- Human-led, always
- Real operators in real seats with real accountability — never a templated process or a dashboard handed over at the door. We often invest our own capital alongside our clients' investors.
- Ratioed to priorities
- Three seats always live, weighted to whatever the moment demands, with specialists added around us as needed. Where strategic guidance is required, we source high-calibre advisers with experience relevant to the company's domain.
- Contingent by design
- A modest retainer and a success fee only when the raise closes — our upside depends on yours.
- What you keep
- A model and data room that stay current, a commercial rhythm that keeps running, and an investor base managed properly.